Google Analytics
Digital Analytics SoftwareMobile App Analytics ToolsContent Analytics SoftwareData Exchange Platforms
Contact for Pricing
Free Trial Available Overview
Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Google Analytics is used by over half of all websites, with estimates around 37-44 million websites using it (including ~14M actively) as of early 2025, dominating the web analytics market with over 55% market share, especially among top-tier sites, with GA4 driving much of the recent adoption.
Benefits
- Understand Your Audience: See who visits (age, location, device), what they like, and how they interact with your site and app.
- Track User Behavior: Analyze paths, engagement (scrolls, clicks, video views), and content performance to improve user experience (UX).
- Measure Marketing ROI: Evaluate campaign effectiveness, see which channels drive results, and optimize ad spend.
- Optimize Conversions: Identify friction points, improve funnels, and track goal completions (purchases, sign-ups).
- Data-Driven Insights: Use machine learning for predictive metrics (likelihood to churn/purchase) and anomaly detection.
- Cross-Platform Tracking: Unified data for web and apps in GA4 to follow the complete customer journey.
- Customization & Reporting: Create tailored dashboards and reports for specific needs, with easy sharing.
- Integration: Connects seamlessly with Google Ads, Search Console, and BigQuery for deeper analysis.
- Privacy-First: Modern features for cookieless measurement and enhanced user privacy controls.
Key Features
- ✓ A/B Testing
- ✓ Analytical Reports
- ✓ Attribution
- ✓ Attribution Modeling
- ✓ Audience Insights
- ✓ Behavioral Targeting
- ✓ Campaign Analytics
- ✓ Competitor Analysis
- ✓ Competitor Monitoring
- ✓ Content Experiments
- ✓ Cross Device Tracking
- ✓ Customizable Reports
- ✓ Dashboard
- ✓ E-Commerce Tracking
- ✓ Engagement Tracking
- ✓ Event Tracking
- ✓ Form Analysis
- ✓ Funnel Analysis
- ✓ Goal Tracking
- ✓ Heatmaps
- ✓ Influencer Identification
- ✓ Influencer Tracking
- ✓ Multivariate Testing
- ✓ Paid Campaign Tracking
- ✓ Personalization
- ✓ Post Scheduling
- ✓ Real Time Reporting
- ✓ Report Exporting
- ✓ Segmentation
- ✓ Session Recording
- ✓ User Feedback
- ✓ User Flow Visualization
- ✓ Acquisition Reports
- ✓ Engagement Reports
- ✓ Monetization Reports
- ✓ Advertising Workspace
- ✓ Data Collection and Management
- ✓ Integrations
Details
Best For
Micro (1-20 Employees)Small (21-200 Employees)Medium (201-10,000 Employees)Large (10,000+ Employees)
Deployment
Cloud
Platforms
LinuxMacWindowsAndroidiOS
Industries
RetailIT Services (Information Technology) & ConsultingHealthcareMarketingConstructionHospitalityTechnology
Support & Training
Support Options
24/7 Live SupportChatEmailPhoneTraining
Training Resources
DocumentationVideosWebinars
Media
Write a Review
Please log in as a customer to submit a review.
LoginReviews
No reviews yet. Be the first to review this item!