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Recruitment Marketing Platform

Recruitment Marketing Platform

A Recruitment Marketing Platform (RMP) is specialized software that applies marketing principles to talent acquisition, helping companies attract, engage, and nurture a pipeline of qualified candidates by building their employer brand, similar to how CRM tools work for sales but focused on potential hires, using features like career sites, email campaigns, and social media to manage the candidate journey proactively, not just reactively. 

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LinkedIn Recruitment Marketing Tools help bridge job seekers and recruiters and 95% of recruiters use LinkedIn regularly. LinkedIn recruitment marketing tools are a suite of solutions (like Career Pages, Ads, Sponsored Content) that help companies attract, engage, and nurture talent by blending marketing tactics with employer branding to build awareness, showcase culture, and target ideal candidates throughout their professional journey, not just when they're actively looking.

Bullhorn provides industry-leading, cloud-based software to power the recruitment lifecycle from start to finish. Over 10,000 staffing and recruitment companies around the globe, ranging from startups to the world’s largest enterprises, rely on Bullhorn to find and place talent, manage pay, and deliver an incredible experience for the candidates and clients they work with day in and day out. Founder-led and headquartered in Boston, with over 1,400 employees across the globe, Bullhorn helps to power the world’s fastest-growing staffing firms through cutting-edge technology. For over 25 years, Bullhorn has been partnering with the recruitment industry to turn innovation into action, from digitizing the recruitment process to reimagining it entirely with AI infused everywhere.

Best For Industries:

Staffing and RecruitingHealthcareBusiness ServicesIT Services (Information Technology) & ConsultingLegal

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