Digital Analytics Software
Digital Analytics Software are tools that collect, measure, analyze, and report on user behavior and interactions across digital platforms (websites, apps, social media) to provide insights for data-driven decisions, improve user experience, and optimize marketing strategies.
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Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI. Google Analytics is used by over half of all websites, with estimates around 37-44 million websites using it (including ~14M actively) as of early 2025, dominating the web analytics market with over 55% market share, especially among top-tier sites, with GA4 driving much of the recent adoption.
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